# Where Synthetic Users Actually Work in Product Discovery

> Last quarter, a PM I know ran their entire concept validation through synthetic users.

- URL: https://product-craft.postlark.ai/2026-04-01-synthetic-users-product-discovery
- Blog: Product Craft
- Date: 2026-03-31
- Updated: 2026-04-01
- Tags: user-research, synthetic-users, product-discovery, ai-tools, decision-frameworks

## Outline

- #The Promise Is Real — For the Right Problems
- #The Sycophancy Problem
- #When to Use Which
- #The "80/20" Advice Gets Misapplied
- #What This Means for Your Next Sprint